The Work

Tucker Federal Bank

Banking on a unique image

Challenge: Our first client, Tucker Federal Bank, was highly outspent by the big banks.  Their goal was to increase awareness and bring in $50 million in deposits by the end of the first year.

Solution:  We created a unique, memorable brand personality that was friendly, welcoming and stood out from the competition.  The very memorable radio spot on this page was directed at young people, and had customers coming in “just because they liked the advertising.” And yes, we more than met their $50 million deposit goal with a summer checking campaign.

< More of our work