The Work

LGE Community Credit Union

Credit union promises more

Challenge: Research demonstrated that consumers still didn’t know the difference between a bank and a credit union.  What’s more, the credit union was outspent by other CU’s and banks in the area.

Solution: Utilizing cable television, we were able to build awareness in the counties LGE served.  This TV spot touted LGE’s biggest benefit in a memorable way – it provided more than a bank via better rates … and yet promised extraordinary convenience with its 48,000 free ATMs.

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