The Work

Constructionjobs.com

Small ads, big punch

Challenge: Constructionjobs.com was a newcomer to the job search industry.  Facing competition from big job search giants like Monster.com, this company had to set itself apart with a relatively small budget.

Solution: Created a series of small space ads that ran in trade magazines for the construction industry.  The ads highlighted the fact that the company specialized in construction, with messages about job knowledge and ease of use vs. the big sites.

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