The Work

Frank Betz

Home design as easy as 1,2,3

Challenge: Frank Betz Associates is the nation’s leading provider of stock home plans.  The goal was to launch a new product which would give builders three elevations (home fronts) for the price of one floor plan.

Solution: Created a campaign consisting of a new logo, magazine, direct mail and a trade show booth.  With a 1, 2, 3 theme, the ads drove home the uniqueness of the multiple elevation package, along with the ease of saving money when building a new neighborhood.

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