The Work

Associated Credit Union

Credit union with a sense of humor

Challenge:  This billion-dollar credit union came to us to help reverse a decline in members, and set it apart in a crowded financial arena.  At the time, research demonstrated that the average consumer knew little about credit unions.

Solution:  Created a humorous campaign, educating consumers about the great rates of a credit union vs. those of the “piggy” banks.  The introduction campaign utilized TV, newspaper, outdoor, bus, door hangers, web banners and a landing page to educate consumers.  In just the first year, ACU saw a 19% increase in members and a 35% increase in deposits.

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