Southern LINC is a regional wireless carrier who competes with giant Nextel. At the time of the campaign, Southern LINC was heavily outspent by Nextel, and had little name awareness.
Through a mix of outdoor, newspaper and humorous radio spots, a unique personality and point of difference was created for the company. Southern LINC reported a 100% increase in customers the first year of the campaign. While this campaign was created prior to the inception of TBG, it’s indicative of our quality of work… (and adds a little variety to our web site.
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